Elevated Living, Curated Elegance
Timeless interiors. One-of-a-kind pieces. Luxury that tells your story.
Where Stories Become Spaces
Rubeena Singh is undoubtedly a multifaceted woman—CEO of a global digital marketing firm, owner of The Verve Estate Goa, and an accomplished home stylist. A woman of exquisite style, her flair shines through both fashion and interior decor. With a long-standing passion for interior design and home styling, she has styled and designed homes for her friends and curated many beautiful spaces for her family and clients. Well known in her wide social circle not just for her professional accomplishments but also for her impeccable sense of style, Rubeena turned her long-time passion into something much more in 2024, when glowing reviews poured in for the work done by her atelier, The Verve Collective, on her Goa home, The Verve Estate.
Recognised as the luxury property of Goa that year and praised by Condé Nast Traveller India and its global editions, the project became a defining moment. Since then, she has completed two more projects in the short span of four months, and already has two more in progress. Drawing inspiration from her travels across India and abroad, she strives to create an aesthetic rooted in ‘Elegant Luxury,’ defined by a design language that is both classic and contemporary. The Verve Collective is known for its one-of-a-kind pieces of wall art, artifacts, curios, and furniture that embody elegant workmanship and luxury.
Her philosophy is that every element—furniture, art, surfaces, décor – should hold a unique story and provenance, carefully curated to align with the client’s personal taste. The atelier caters to well-heeled, well-travelled individuals who appreciate fine craftsmanship but may not have the time to curate their desired aesthetic themselves. Whether old money or nouveau riche, her clientele values quiet luxury, sophistication, and timeless quality. Her vision of luxury home styling lies in the use of high-quality, exclusive elements that bring quiet elegance and elevate any space they’re placed in. She often travels, and Europe remains her favorite destination, and source of inspiration – rich with diversity, culture, and the kind of unique, well-preserved finds that align with The Verve Collective’s design ethos
For her, the experience of good food goes beyond taste- it’s about presentation, from the table setting to the glassware and cutlery. The Verve Collective curates tableware and objets d’art that enhance any dining experience. She holds Indian Accent, the Tea Room at the Taj Palace, and the Tasting Room at Good Earth in high regard for setting the bar in presentation. In five years, she envisions The Verve Collective as a well-established brand with a portfolio of marquee projects and an expanded presence in high-end home development, building and styling one-of-a-kind luxury homes like The Verve Estate. Her core belief remains unchanged: true luxury isn’t about price tags—it’s about comfort, and comfort has no strict aesthetic. A truly luxurious home is a reflection of the people who live in it—it tells their story and expresses their personality.
